Pricing Strategies for Graphic Designers

Do you want to learn how to talk about money so you get the design fees you deserve? Conversations about pricing are far more comfortable when you know your client can afford you. But most graphic designers avoid the topic of money, rush through it, or allow their clients to haggle them down until they resent the work they get.

If you want your freelance design business to be successful, you must learn how to talk confidently about money with your prospects. Join Freelancers Union, Ilise Benun, and Colleen Wainwright for an online seminar tailored specifically to graphic designers.

Learn how to:

• Identify the right clients (i.e. the ones who can afford you)
• Communicate the real value of your work
• Get your clients to reveal their budgets to you

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Ilise Benun speaks about marketing throughout North America and is the author of several books, including The Designer’s Guide to Marketing and Pricing (HOW Design Books, 2008), Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive (Career Press, 2006), and The Art of Self Promotion (Marketing Mentor Press, 2007). She is the co-founder of Marketing Mentor and works closely with freelancers to grow their businesses. She has been featured in national newspapers and magazines such as The New York Times, The Washington Post, Toronto Globe and Mail, Inc. Magazine, Essence, and Working Woman.

Colleen Wainwright is an L.A.-based writer-speaker-consultant (and erstwhile designer) who started calling herself "the communicatrix" when she hit three hyphens. In her previous life as a full-timer, she wrote ads for Y&R New York, DDB Chicago, and the now-defunct Bayer Bess Vanderwarker in Chicago, although it was not until she became a freelancer that she scored the ultimate coup—writing a Wheaties campaign for Michael Jordan, which is reason enough for quitting your day job. Colleen's learned a lot about pricing from having to counteract her natural inclination to give away the store.
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In advance of the presentation, please make sure you have the required technology:

• Adobe Flash Player 9 or higher and the Acrobat Connect Add-In, which you can download from http://www.adobe.com/products/flashplayer/. You can ensure that you have these by going to http://admin.adobe.acrobat.com/common/help/en/support/meeting_test.htm
• Internet Explorer 5.0+, Firefox 1/5+ or Safari 1.1+
• An internet connection
• Phone

We will email you the presentation and instructions on how to sign in the day before the online seminar. You will need both your computer and phone. Without the phone connection, you will be unable to hear the speaker.

Date:

Tuesday, January 27, 2009

Time:

7:00 PM to 8:30 PM

Location:

Your computer and phone. Please note the event time is EST.