I would never charge creative work on an hourly basis. It doesn't matter if it takes 5 minutes or 5 days to come up with the concept. If it takes less time, should you get paid less? If it takes more time, should the client pay more? Value-based pricing, like Xavier explained, is the way to go.

  • Unfortunately I've been in situations where I charged per project and the client was so demanding that I lost a ton of time on the project and felt abused. How to manage that and remain competitive?

  • I include in the agreement a specific number of designs plus a certain amount of time or number of drafts for revisions.

  • I've found that I usually make a better hourly rate when I charge by the project. I've been a full-time freelancer for almost eight years, and I'm pretty good at anticipating the things that can/will go wrong in a project and including that in the estimate. Like Colleen, I am very specific in client agreements as to how many revisions are included, how many in-person meetings are included (and how far I'll drive), etc. Sure, sometimes I under-estimate, but the vast majority of time, I make more. That's probably why most of my clients prefer to be hourly!

  • Unfortunately I've been in situations where I charged per project and the client was so demanding that I lost a ton of time on the project and felt abused. How to manage that and remain competitive?

  • I include in the agreement a specific number of designs plus a certain amount of time or number of drafts for revisions.

  • I've found that I usually make a better hourly rate when I charge by the project. I've been a full-time freelancer for almost eight years, and I'm pretty good at anticipating the things that can/will go wrong in a project and including that in the estimate. Like Colleen, I am very specific in client agreements as to how many revisions are included, how many in-person meetings are included (and how far I'll drive), etc. Sure, sometimes I under-estimate, but the vast majority of time, I make more. That's probably why most of my clients prefer to be hourly!